Why this list just might matter more than most

Southern Business & Development magazine  has recently named Winston-Salem, NC one of the Top Ten Incredibly Pro-Business Communities — Large and Small — Without a Beach. ( article).

While our community is no stranger to making “10 Best” lists, this particular one may have even more substance to it than you might think.

One reason why this recognition is interesting relates to who nominates communities for consideration and who W-S had to beat in order to make the list.

Who nominates cities for SB&D? Site consultants and business leaders — the very people who make the key decisions in business expansion and relocation. And several of these economic development professionals pointed to Winston-Salem as their pick. In addition, think about the competition here. We’re talking about a region that could arguably be considered, in relative terms, the hottest in the U.S. To make the top ten in this region  should be considered quite a feat.

Another reason for paying closer attention to this list is “why.” Why did W-S make  this list? Winston-Salem makes this short list of pro-business communities for the same reason it wins the attention of so many companies looking to expand or relocate — collaboration. Many other factors are important, but you can argue that most of them are “cost-of-entry”, that is, they get you in the discussion.

However, the difference maker seems to be, over and over again, the way community and business leaders, educational institutions, city and county government organizations all work together.

And, apparently, the right people (and businesses) are noticing.