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Expansion Management magazine rates
the Winston-Salem area #4 in the nation for manufacturing expansion
and relocation and Site Selection magazine cites North
Carolina for having the best business climate in the country.
Both underscore the key factors in business site selection: business
climate and quality of life.
Business climate is important. Invariably, it’s what makes
a project work: convenience and access, quality sites and buildings,
experienced workforce, competitive tax rates, etc. All of these
are key factors in which Winston-Salem competes effectively. But
when it comes to attracting and retaining employees, the lifeblood
of any company, quality of life is often a deciding factor.
“Winston-Salem. Where Business Lives!” is the boast
of a new national marketing campaign by Winston-Salem Business
Inc., which touts Winston-Salem’s “quality of life”
as a key to successful business site selections. The “Where
Business Lives!” campaign focuses on how businesses and
employees get more out of life living and working in Winston-Salem.
WSBI’s new marketing campaign parallels an AngelouEconomics
report presented Nov. 14 that specifically encourages the promotion
of this region’s tremendous quality of life to attract and
retain quality workers. Angelou’s analysis finds quality
of life to be one of the areas greatest strengths and a plus that
should be leveraged to market the city and encourage growth.
While quality of life means different things to different people,
Winston-Salem’s climate, culture, arts and entertainment,
and geographic location provide a wealth of offerings to most
every individual. Quite simply, Winston-Salem has extraordinary
“livability.”
The campaign specifically illustrates Winston-Salem’s distinctive
environment:
- Highly regarded public schools, with many having not only
statewide but also national recognition;
- Outstanding higher education options including Wake Forest
University;
- Highly educated workforce, that is above the national average
for percentage with a bachelor’s degree or higher level
of education;
- Ideal geographic location, close to beaches and mountains,
centrally located on the east coast between Washington, D.C.
and Atlanta;
- Nationally recognized college athletics competition, film
festivals, award-winning golf courses, tourist activities, and
our own wine country.
The “Where Business Lives!”
campaign rolled out fall 2003 with advertisements appearing in national
and regional economic development magazines.
The campaign also will be incorporated into ongoing grassroots efforts
to engage key decision makers. Over the past year, WSBI has developed
a comprehensive database of narrowly defined contacts comprising
target companies, real estate consultants, business leaders and
key allies. Using this database, WSBI will be able to execute timely
and meaningful interaction with specific contacts.
The relationship campaign also includes monthly
communications through email, direct mail and the Internet to further
illustrate to contacts what it means to locate, live and do business
in Winston-Salem.
WINSTON-SALEM
BUSINESS INC.
1080 West Fourth Street
Winston-Salem, NC 27101
336. 723.8955
800. 220. WSBI
fax 336. 761.1069
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Print Ad from New WSBI
Marketing Campaign
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