Location. Location. Lo — you get the idea.

The economy makes it clear — location is more important than ever.

Everyone knows the old real estate adage. Now that gas prices have shot up and property values have plummeted, what used to be a tired cliché has made a monumental comeback as a fundamental truth. Location is absolutely critical. Efficient access to markets both domestically and internationally is a mandatory for any business wanting to grow. But, even to maintain position in the marketplace requires careful consideration of where to place manufacturing and distribution facilities. The flow of activity coming into North Carolina, and Winston-Salem, Forsyth County is a good indication of the importance of location. Relocation and expansion has continued, due, in part, to Winston-Salem’s ideal spot in the Southeast. Positioned midway up the Eastern Seaboard, the area combines many of the economic advantages associated with setting up shop in the Southeast, yet closer proximity to more consumers who are ready to buy.

”Located within 600 miles of more than half of the U.S. population, approximately 60% of the nation’s industrial and consumer base is within a two-day drive, or a two-hour flight of Winston-Salem.” — WSBI Executive Summary

Throw in the region’s robust transportation and infrastructure, and Winston-Salem’s location comes close to being perfect. Of course, the businesses that are here already know that.

Leave a Reply