Industries that Love Winston-Salem, and Why: Part 1

Industries that Love Winston-Salem, and Why: Part 1

Life Science and Biotech thrive in W-S. Here’s why

In economic development, individual regions tend to focus their efforts on specific industries. In this series of posts, we’ll examine why several individual industries have focused their expansion efforts, ultimately, in Winston-Salem, Forsyth County.

Life Sciences and Biotechnology

With the steady growth of life sciences and biotechnology-related businesses, one might assume that any community has a legitimate shot at being the location of choice for one of these forward-thinking companies. In reality, there are key elements that tend to make certain locations stand out over others.

In the case of Winston-Salem, some of those elements revolve around where and how innovation tends to happen. For instance…

Academic chops

It’s fun when the hometown college has a great football team. But real academic quality tends to be the main attraction for big brains, big ideas and big business. More importantly, quality of academics has to extend beyond ivy-covered walls to state institutions and community colleges. And it’s not something that happens over night. For generations Winston-Salem has nurtured its universities and colleges as they have grown into regionally, nationally and in some cases globally recognized academic and research institutions.

Dedicated environment

Any community can throw the words “research park” in front of an office park and claim they have the perfect place for science or tech-related businesses. In truth, the research parks that succeed are developed with purpose in mind. Particularly for life science and biotech, parks must be designed and created with innovation and collaboration in mind. Piedmont Triad Research Park in downtown Winston-Salem is an urban campus based on those exact objectives with a hearty technology backbone and community-wide support.

Innovation street cred

Businesses and institutions want to be where innovation tends to happen, perhaps because they see it as a sign that an area is conducive to creativity and collaboration. Successful breakthroughs in regenerative medicine, nanotechnology, along with innovative programs in biotechnology have earned Winston-Salem a well-deserved reputation for a culture of creativity.

Naturally, other attributes play significant roles in the decision to start-up, expand or relocated here. But it is the community’s understanding of and commitment to creativity and innovation that companies love.

What factors make other industries’ hearts beat faster? We’ll dive into another industry in Part 2.

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  1. […] development, individual regions tend to focus their efforts on specific industries. In this series of posts, we’re examining why several individual industries have focused their expansion efforts, […]

  2. […] Industries that Love Winston-Salem, and Why: Part 1 (2) About Us Winston-Salem Business Inc. is the only local agency that conducts external economic development marketing. WSBI promotes Winston-Salem and Forsyth County as an excellent business location and provides unparalleled customer service to clients and consultants interested in locating businesses in our community. […]

  3. […] Industries that Love Winston-Salem, and Why: Part 1 (2) About Us Winston-Salem Business Inc. is the only local agency that conducts external economic development marketing. WSBI promotes Winston-Salem and Forsyth County as an excellent business location and provides unparalleled customer service to clients and consultants interested in locating businesses in our community. […]

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